Digital Marketing Strategy For Small Business

 

Small businesses need to rely on cost-effective marketing strategies to get their business growing. Luckily, online digital channels are extremely powerful and often require little-or-no investment of money. Even a small business with no budget can build a successful digital marketing strategy.

 

That said, you need to know where to start and what digital marketing strategies have the most promise for a small business. There are a lot of digital marketing channels available, so it is really crucial to choose the ones with the most to offer!

Google My Business

Search engines, especially Google, are must-haves in any digital marketing strategy. This is where people look for new businesses and discover solutions to their problems. You have prospective customers searching for you on Google and you need to be there to capitalize!

 

For many small businesses, creating a Google My Business page is the first step. If you operate locally, this is an absolute must. A Google My Business profile will display a large information pane when someone searches directly for your business. This includes any information you submit to Google, like your address, phone number, hours of operation, etc.

 

Your Google My Business profile is also necessary to rank on the “Map” tab of Google results pages. If someone searches for your business type (in example: “landscapers near me”), you’ll appear on the map alongside other local businesses matching the search.

Content, Content, Content

You can’t conduct digital marketing without content. If you want to market on social media platforms, you need content. Need to increase your organic search rankings through SEO? Your website needs content. Want to advertise with Google Ads? Same story.

 

Content comes in many shapes and sizes. If you want to be successful at digital marketing, you need to incorporate many different formats into your strategy. Written blogs are perhaps the first step. They will establish thought leadership and brand authority, while also providing your site with valuable SEO rankings.

 

Next, videos and images are incredibly engaging, especially on social media where audiences may not be willing to commit to reading an entire article. Marketing on YouTube has become particularly strong in the last few years and requires only a basic camera to get started.

 

Content has a slow build, which means that the returns may be slow at first. As more time passes, the returns start to grow. You can also enhance the value of a single content asset by repurposing it in different ways.

Multichannel Marketing

Digital marketers have to utilize multiple strategies and channels. As discussed, there are some necessary channels that businesses just can’t ignore. Even a new business may find themselves marketing across five or six different digital channels right out of the gate.

 

Multichannel marketing is valuable because it means that your business is present and active in more places. Each channel has its own unique community and offers a different set of advantages and disadvantages. When you can blend the benefits of these different channels together, while correcting the drawbacks, it can provide big rewards.

 

For example, digital marketers often utilize both SEO tactics and PPC ads to make a more complete search marketing strategy. PPC ads correct the shortcomings of SEO and vice versa.

 

As you add more channels to your digital marketing repertoire, be aware of how this impacts your overall strategy.

Monitor, Learn, Reflect And Adjust

While not a strategy itself, it is important to discuss what happens after you develop your marketing platform. Any digital marketing tactic you perform creates data. There are valuable insights within that data that can be used to learn about your audiences and your marketing strategy.

 

For example, if you look at engagement data for a series of social media posts, you can begin to see what types of messages or content your followers prefer. Alternatively, analyzing the sources of your website traffic can show how each marketing channel contributes.

 

If you ignore the data from your digital marketing tactics, you’re essentially not listening to your own strategy tell you how to make it better!

Conclusions

There is no secret recipe to digital marketing success for small businesses. While these 4 strategies are a great start for your strategy, you ultimately need to find what works best for your company. Don’t be afraid to try tactics that are not mentioned on this list! You never know what channel or strategy is going to pay off big until you try!

pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click pay per click

Comments

Popular posts from this blog

Top 10 Reasons You Should Rethink Your Paid Search Strategy

9 Metrics To Help You Make Wise Decisions About Your Startup