Digital Marketing Strategy For Small Business
Small businesses need to rely on
cost-effective marketing strategies to get their business growing. Luckily,
online digital channels are extremely powerful and often require little-or-no
investment of money. Even a small business with no budget can build a
successful digital marketing strategy.
That said, you need to know where to start and
what digital marketing strategies have the most promise for a small business.
There are a lot of digital marketing channels available, so it is really
crucial to choose the ones with the most to offer!
Google My Business
Search engines, especially Google, are
must-haves in any digital marketing strategy. This is where people look for new
businesses and discover solutions to their problems. You have prospective
customers searching for you on Google and you need to be there to capitalize!
For many small businesses, creating a Google
My Business page is the first step. If you operate locally, this is an absolute
must. A Google My Business profile will display a large information pane when
someone searches directly for your business. This includes any information you
submit to Google, like your address, phone number, hours of operation, etc.
Your Google My Business profile is also
necessary to rank on the “Map” tab of Google results pages. If someone searches
for your business type (in example: “landscapers near me”), you’ll appear on
the map alongside other local businesses matching the search.
Content, Content, Content
You can’t conduct digital marketing without
content. If you want to market on social media platforms, you need content.
Need to increase your organic search rankings through SEO? Your website needs
content. Want to advertise with Google Ads? Same story.
Content comes in many shapes and sizes. If you
want to be successful at digital marketing, you need to incorporate many
different formats into your strategy. Written blogs are perhaps the first step.
They will establish thought leadership and brand authority, while also
providing your site with valuable SEO rankings.
Next, videos and images are incredibly
engaging, especially on social media where audiences may not be willing to
commit to reading an entire article. Marketing on YouTube has become
particularly strong in the last few years and requires only a basic camera to
get started.
Content has a slow build, which means that the
returns may be slow at first. As more time passes, the returns start to grow.
You can also enhance the value of a single content asset by repurposing it in
different ways.
Multichannel Marketing
Digital marketers have to utilize multiple
strategies and channels. As discussed, there are some necessary channels that
businesses just can’t ignore. Even a new business may find themselves marketing
across five or six different digital channels right out of the gate.
Multichannel marketing is valuable because it
means that your business is present and active in more places. Each channel has
its own unique community and offers a different set of advantages and
disadvantages. When you can blend the benefits of these different channels
together, while correcting the drawbacks, it can provide big rewards.
For example, digital marketers often utilize
both SEO tactics and PPC ads to make a more complete search marketing strategy.
PPC ads correct the shortcomings of SEO and vice versa.
As you add more channels to your digital
marketing repertoire, be aware of how this impacts your overall strategy.
Monitor, Learn, Reflect And
Adjust
While not a strategy itself, it is important
to discuss what happens after you
develop your marketing platform. Any digital marketing tactic you perform
creates data. There are valuable insights within that data that can be used to
learn about your audiences and your marketing strategy.
For example, if you look at engagement data
for a series of social media posts, you can begin to see what types of messages
or content your followers prefer. Alternatively, analyzing the sources of your
website traffic can show how each marketing channel contributes.
If you ignore the data from your digital
marketing tactics, you’re essentially not listening to your own strategy tell
you how to make it better!
Conclusions
There is no secret recipe to digital marketing
success for small businesses. While these 4 strategies are a great start for
your strategy, you ultimately need to find what works best for your company.
Don’t be afraid to try tactics that are not mentioned on this list! You never
know what channel or strategy is going to pay off big until you try!
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https://www.vingle.net/posts/4273849
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